Food Business Strategies, LLC

Strategic Consulting for the Food Industry

Chuck Goslin’s Background in Coffee and Foodservice

Summary of Experience: extensive work experience in Foodservice Coffee in varying functions and capacities leading to a full understanding of all key dynamics of the business. Strong coffee knowledge gained over many years; a Kraft expert in industry and competitive analysis
  • Late 1970’s – General Foods Foodservice Division
    • Business Analyst – projects related to Marketing, Sales, and Green Coffee Procurement
    • Business Analysis Supervisor- developed coffee pricing strategy used for many years
  • Mid 1980’s – Maxwell House Jacksonville Coffee plant
    • Plant Controller for highest throughput coffee plant in the U.S.
  • Late 1980’s – Maxwell House Division Senior Manager Finance and Strategy
    • Led industry and competitive analysis for division
    • Provided analytical support for Marketing and Sales
  • 1996 to May 2010 – Kraft North American Foodservice Director of Strategy & Development
    • Completed numerous industry and competitive analyses of Foodservice coffee market
    • Lead projects to expand Kraft Foodservice into liquid concentrates, gourmet coffee and single cup

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